The Entrepreneur’s Source Reviews How Franchisors can Improve National Lead Generation
The Entrepreneur’s Source Reviews How to Improve Lead Generation
Did you know…
- The average franchisor spends upwards of $6,000 on national advertising efforts every month
- The average closing ratio for national lead generation is between .05 and 1 percent
Franchisors invest a lot of energy, time and money for a low closing ratio. Maintaining an in-house sales team requires investing significant dollars in salaries/commissions to fund that individual or team to find franchisee candidates. Also, consider franchise fee bottom lines and monthly national advertising efforts.
Compare those numbers to an investment in The Entrepreneur’s Source. The numbers will show that the long-term value of each individual franchisee E-Source finds will continually generate a strong ROI across the next three, five and even 10 years.
Consider these factors when evaluating your lead generation efforts:
- Compare your current investment system in place for lead generations vs. utilizing the resources available from The Entrepreneur’s Source
- ROI and return on time much greater with E-Source
- E-Source focuses on the value of individual franchisee, and identifies quality over quantity
- Using E-Source provides an average closing ratio of 1 out of 10 instead of 1 out of 100
When franchisors consider both the short and long term ROI of utilizing a lead generation resource like E-Source, other options will pale in comparison.
Share this post:
Related Posts
Your Trusted Resource for Career Ownership Coaching™ for helpful hints, best practices, anything related to career ownership.
Revenge Quitting vs. Strategic Exiting:
Strategic Exiting: Turn Your Frustration Into a Plan You Own You’ve probably felt like walking out. Here’s how to make your exit work for you, not against you. We’ve all imagined it: the dramatic walkout, the bold email, or finally telling your boss how you really feel before leaving as everyone watches. After years of…
The Devil Wears Prada Might Be Your CEO:
Why Now Is the Time to Take Charge of Your Career. What the era of the “ruthless” boss is really telling you, and how it can lead you to a better path. You might remember that scene in The Devil Wears Prada when the boss says a thousand people would do almost anything for your…
Is There an F-Word™ That May Be Holding You Back from Self-Sufficiency?
What if a handful of small words were standing between you and the career — and the life — you really want? What if a handful of small words were standing between you and the career — and the life — you really want? At The Entrepreneur’s Source®, our Career Ownership Coaches® have guided tens…