What is a Franchise Consultant?

As the franchise market in any given industry becomes more saturated, businesses have a harder time finding franchise owners to help continue their growth. Franchise business coaches like those at The Entrepreneur’s Source work as franchise consultants to help franchisors grow and develop, and help aspiring business owners find a franchise that meets their needs.

The Entrepreneur’s Source (TES) offers several business and franchise-related services including franchise consulting and brokering and franchise business coaching, as well as franchise opportunities for those who want to become coaches or consultants themselves. But what is a franchise consultant? Could working with (or as) a franchise consultant benefit you or your company? Read more about what a franchise consultant is and what they do.

What is a franchise consultant?

A consultant in any field is someone whose work is to share their experience and expertise in the form of advice. A franchise consultant is someone who understands the world of franchise ownership and the franchise industry as a whole and can act as a guide for those with less experience through the challenging learning and discovery processes. Whether you are a franchisor or a franchisee, working with a franchise consultant can help speed the process of launching a new franchise with a skilled owner at the helm.

Having a coach to lean on as franchise-owner-hopefuls ask the big questions about franchising and being successful can help them feel much more confident in the discovery process. At TES, we understand that everyone, even the MVP, needs a coach. Regardless of their skill level, those new to don’t necessarily know what they want, what’s available to them, where to start or how to move forward trying to learn it all. A franchise consultant like a trained TES coach can help with all of this and more.

Though they can sometimes perform similar roles, a franchise consultant not necessarily a franchise broker. A franchise consultant’s job is to help entrepreneurs navigate their journey to franchise ownership—they’re not salespeople. They’re coaches and assistants. A franchise broker, on the other hand, is someone acting as a representative of the franchisor’s development team and working to sell franchises for them.

What do they do?

As the franchise industry was growing, franchise consulting was primarily focused on augmenting a franchisor’s development team. But TES realized early on that franchise consulting could and should be much more than that. Too many aspiring entrepreneurs have shied away from franchise ownership because they couldn’t find a way to break into the industry. There’s a lot to learn and, before, there weren’t many helpful resources to turn to.

That’s why TES franchise consultants act as advisors and confidants for their clients. Our approach isn’t to help people become franchisees, but instead to help people  to discuss their interests and skills and determine what the best franchise is for them. They help them every step of the way. In terms of franchisors, they provide ideas and concepts to expand and attract potential franchisees.