The Entrepreneur’s Source® Celebrates 5th Anniversary of Start a Business Weekend®

New Records Set as Hundreds Attend the Nation’s Largest Online Franchise Expo in North America for Prospective Franchise Owners

Southbury, CT – (May 16, 2017) – The Entrepreneur’s Source® (TES), North America’s leading alternative career coaching franchise, celebrated the 5th anniversary and 32nd event of Start A Business Weekend with the most recent virtual expo which ran in March. The nation’s largest franchise expo in North America is complimentary and offers current and prospective franchisees the ability to explore hundreds of leading franchise opportunities and connect with a The Entrepreneur’s Source franchise coach right from their own computer.

“This premier event embodies the willingness to embrace virtual technology to fuel the entrepreneurial spirit,” said Terry Powell, Visionary Founder of The Entrepreneur’s Source®. “We want to provide attendees access to leading thought leaders, innovative programs, and informative keynote presentations throughout the weekend in an economically friendly manner. For the fifth straight year, attendees can do just that, from the comfort of their homes and offices. The expo, while digital in nature, continues to help us accomplish our mission to provide personal, one-on-one interaction.   We’re thrilled with the success of the March Start a Business Weekend and are excited for the next one starting on May 18, 2017.”

Nearly 1,100 attendees, a Start a Business Weekend March record, participated in the easy to navigate online event, via their laptops, desktops, tablets and smartphones. Additionally, the late March Start a Business Weekend featured a total of 170 – including 5 new – franchise and business opportunity exhibitors. Attendees navigated between three 3-D exhibit halls, where a diverse field of companies – automotive, home services, senior care and so much more had a virtual booth present – attendees also listened to multiple keynote presentations in the virtual auditorium, downloaded literature and viewed videos, all of which can be saved to a virtual briefcase.

Each Start A Business Weekend attendee was assigned a coach from The Entrepreneur’s Source®. The complimentary connection is one of the highlights of the event. These coaches are devoted to The Entrepreneur’s Source® Discovery Process, which helps prospective entrepreneurs explore their Income, Lifestyle, Wealth and Equity™ (I.L.W.E.™) goals and which franchise opportunities may be right for them.

This transformational event continues to grow exponentially since first uplifting future business owners five years ago. Per the numbers, the March 2017 Start a Business Weekend was one of the most successful March events yet. Consider the following:

• 672 new registrants explored opportunities and received inspirational information designed to make their dreams of business ownership a reality.
• The incorporation of LinkedIn provided a new layer of networking designed to help participates maintain newfound business relationships.
• Marissa Ruderman, Programs & Marketing Manager for Franchise Source Brands International (parent company of The Entrepreneur’s Source®), took the social strategy a step further – launching the first ever Facebook Live campaign for the March expo from the Start a Business Weekend Facebook Page.   These live videos proved wildly successful, generating considerable engagement, and will be a permanent addition to future Start a Business Weekend events.
• And most impressively, the average time the 1,069 attendees spent logged into the virtual trade show was more than two hours, a new record dwell time for any March Start a Business Weekend event!

“This transformative event continues to embolden and strengthen the next wave of business owners, giving them the attributes and confidence needed to succeed,” said Powell. “It’s simply remarkable to witness this event’s growth, as it exemplifies our franchise model to offer education, coaching and resources for individuals interested in business ownership.”

To learn more about Start a Business Weekend and sign up for the next virtual expo (Thursday, May 18 – Saturday, May 20 from 10AM-7PM EST), please visit https://startabusinessweekend.com/.

For more information about The Entrepreneur’s Source®, please visit www.entrepreneurssource.com.