The Entrepreneur’s Source Reviews How Franchisors can Improve National Lead Generation
The Entrepreneur’s Source Reviews How to Improve Lead Generation
Did you know…
- The average franchisor spends upwards of $6,000 on national advertising efforts every month
- The average closing ratio for national lead generation is between .05 and 1 percent
Franchisors invest a lot of energy, time and money for a low closing ratio. Maintaining an in-house sales team requires investing significant dollars in salaries/commissions to fund that individual or team to find franchisee candidates. Also, consider franchise fee bottom lines and monthly national advertising efforts.
Compare those numbers to an investment in The Entrepreneur’s Source. The numbers will show that the long-term value of each individual franchisee E-Source finds will continually generate a strong ROI across the next three, five and even 10 years.
Consider these factors when evaluating your lead generation efforts:
- Compare your current investment system in place for lead generations vs. utilizing the resources available from The Entrepreneur’s Source
- ROI and return on time much greater with E-Source
- E-Source focuses on the value of individual franchisee, and identifies quality over quantity
- Using E-Source provides an average closing ratio of 1 out of 10 instead of 1 out of 100
When franchisors consider both the short and long term ROI of utilizing a lead generation resource like E-Source, other options will pale in comparison.
Share this post:
Related Posts
Your Trusted Resource for Career Ownership Coaching™ for helpful hints, best practices, anything related to career ownership.
The Real Workplace Question Isn’t Where You Work…
— It’s Who Decides! The debate over remote work is really about control, and AI is about to make that even harder to overlook. For five years, we have debated whether people should work from home or go back to the office. It seems like the main issue of our time, but maybe we are…
The Paycheck Promise Is Breaking.
Here’s How to Take Back Your Career Why a steady job does not feel as safe as it once did, and what you can do about it. For years, things seemed straightforward. You worked hard and stayed loyal, and in return, you received a steady paycheck and a secure future. Now, that promise feels uncertain….
Revenge Quitting vs. Strategic Exiting:
Strategic Exiting: Turn Your Frustration Into a Plan You Own You’ve probably felt like walking out. Here’s how to make your exit work for you, not against you. We’ve all imagined it: the dramatic walkout, the bold email, or finally telling your boss how you really feel before leaving as everyone watches. After years of…