As the holiday shopping season approaches, The Entrepreneur’s Source® encourages Americans to shop locally to support small-business owners striving to achieve the American dream of self-sufficiency and financial freedom.
American consumers spent an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday last year, up from $19.6 million in 2019. As the first holiday season following the pandemic outbreak, it was not surprising that online shopping at small businesses soared last year. At least 56 percent of shoppers made a purchase online, up from 43 percent in 2019.
Small businesses that took advantage of social media made a big impact in 2020. More than 50 percent of Americans who reported shopping small on Small Business Saturday said they supported a small business through social media by endorsing local shops or shopping at a small business because of a recommendation on social media.
Small Business Saturday is a tool for small business owners to ramp up sales during the busy holiday shopping season. Celebrated annually on the Saturday between Black Friday and Cyber Monday, Small Business Saturday was launched by American Express in 2010 to highlight small businesses that were struggling following the 2008 financial crisis. As the movement gained momentum, the Senate unanimously passed a resolution to support Small Business Saturday, and business associations, nonprofit trade groups, municipalities and public officials united to form a Small Business Saturday Coalition to promote the event. The campaign is helping people understand the positive impact small businesses have on their local community. In 2020, 97 percent of shoppers recognized the positive impact they can make by shopping small, American Express reported.
The Entrepreneur’s Source® is dedicated to helping foster small business ownership by empowering people to discover their ideal path. Career Ownership Coaches™ take people on a discovery and education-based journey to achieve their goals. One-on-one coaching allows people to step away from the hustle and bustle of their daily lives and spend time focusing on their Career 2.0®.
By having frank conversations to help people determine their Income, Lifestyle, Wealth and Equity™ goals, our coaches hold clients accountable to achieving their dreams. We help eliminate concerns and confusion by instilling confidence through education at no cost. Our coaches help people determine if they want to take a new job in the corporate world, start a business from scratch or invest in a franchise opportunity.
“Entrepreneurs are the backbone of the American economy,” said Terry Powell, Visionary Founder of The Entrepreneur’s Source®, the nation’s leading career coaching franchise. “If you are at a crossroads in your career, business ownership through franchising provides an opportunity to discover a new path with a successful track record to help minimize risk.”
There are 31.7 small businesses in the United States, according to the U.S. Small Business Administration. Small businesses are creating jobs and services for local communities across the country. From 2000 to 2019, small businesses created 10.5 million net new jobs, while large businesses fell short, adding only 5.6 million jobs. Small businesses accounted for 65.1 percent of net new jobs since 2000. The SBA, which is dedicated to helping Americans start, build and grow businesses, began co-sponsoring Small Business Saturday with American Express in 2011.
TES encourages small business owners to celebrate Small Business Saturday by joining the movement. Visit American Express to put your small business on the map and be counted.
If Small Business Saturday is prompting you to consider entrepreneurship or you want to spend time discovering a new option for your future, visit www.entrepreneursource.com. Work with a Career Ownership Coach™ to discover your career vision and check out our guide book, “Your Career 2.0®A Survival Guide for the Battered Career and Investor Syndrome®.”