Dealing with a reputation problem can be tricky, but The Entrepreneur’s Source Terry Powell has mastered the art over the years. Powell, founder of The Entrepreneur’s Source, spoke to Entrepreneur about the importance of being constantly alert and careful when using social media in a franchise business system. Powell explained that one bad customer or franchisee experience at just one of a brand’s franchise locations has the power to tarnish a brand’s reputation, and this is why all franchise brands should have a solid reputation management strategy in place. Powell demonstrated in his interview how easy it is for unhappy franchisees or customers to taint a brand in today’s Internet age and the importance of constantly managing a brand’s online image.
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