That’s one of the basic tenets of The Entrepreneur’s Source® experience. Here’s an example: Not too many kids dream of one day changing diapers, disposing restaurant cooking oil, or picking up dog poop for a living! But here’s what makes The Entrepreneur’s Source so successful in helping make the dream of thriving self-employment a reality for so many: We understand — and eventually help YOU understand — that the type of business you choose is less important than its ability to get you where you want to be…helping you achieve your ideal Income, Lifestyle, Wealth and Equity (I.L.W.E).
“The vast majority of clients would not have picked the businesses they start,” said Cave. “That’s the value we bring to our clients. We understand what our clients are looking for and then provide the education, awareness, and discovery needed while exploring the possibilities. ”
As it turns out, that’s exactly what he did for with Lee Putman.
Lee is the President of his own commercial cleaning franchise in Indianapolis, and right now he’s working on the dream. Before that, he was a lot like many of you — traveling across the country working in corporate sales until one day he realized, “I don’t want to travel anymore!” That’s when he began to think about owning his own business.
Lee began working with his coach, Ken, who helped him begin his Journey of Discovery. “For me, it was a good process. I was learning about what excited and motivated me, but also what didn’t! That was just as important,” Lee says. “For example, I wanted something that didn’t require a ton of direct employees. I wanted a local business, and I wanted flexibility as I went down the road.”
After careful consideration, Lee decided on a commercial cleaning franchise which is North America’s leading provider of green commercial cleaning and janitorial services, and provides several different franchise opportunities. “When Ken first presented this possibility to me, it wasn’t jumping off the page at me,” says Lee . “But, the more I looked into it, I realized that it checked all the boxes.”
“The Entrepreneur’s Source is different because we do not broker or sell. We just help people explore and coach them through the process,” says Cave. “The Entrepreneur’s Source process empowers our clients to look at business models they would have never thought of on their own or may have prematurely dismissed.”
Lee is happy he went on the “journey,” and he’s happy to have Cave along with him. “He’s a very good listener. He was genuinely interested in my long-term success. Ken was not trying to sell me a franchise; he wanted to make sure I made a good choice.”
Cave sees the process both ways — from the coaching and the client perspective. “As a coach, you need good listening skills. You also need to be able to probe further and not just take at face value what you are told. You need to dig deeper into the “why” or the motivation of what your clients are saying.”
On the flip side, there are certain expectations of clients as well. “Clients need to have the desire or an entrepreneurial itch to take control of their own destiny, but maybe more important, they need to believe in themselves.
He continued, saying he was thankful he went on the journey with Ken because it changed his life. “I have control of my own fate. No one is going to downsize me at 61 years old. I have complete control of my career.”
Lee has been so happy with his coaching experience, he’s recommended Ken Cave and The Entrepreneur’s Source to at least three other people. “If you desire to be in business, I think this is a great process.